Women Over 50 Talk

Whether you are a women over fifty, or marketing to women over fifty, what better place to learn about what is important to women of this demographic than VibrantNation.com. Vibrant Nation is a web destination founded by Stephen Reily and Senior Strategist Carol Orsborn, PhD.

http://www.vibrantnation.com/

If the name Carol Orsborn, PhD sounds familiar, maybe you have read or heard about the book she co-authored with Mary Brown called BOOM (Marketing to the Ultimate Power Consumer - The Baby-Boomer Women).


As you access this website, you will be greeted with a video explaining how to use this site. This group can contribute a wealth of information to anyone wanting to understand the needs of this market demographic. You know this group understands women of our age when you join their site, they even let you chose the text size that works best for you!


According to a press release on May 20th, although this demographic is flocking to the Internet for connection and information, a study conducted by Vibrant Nation indicates that this group is still highly associated with traditional media such as newspaper, television and radio. For more information about this survey, I've attached a link to this article below:


Boomer Women Count the Internet as Primary News Source, But May Be Best Bet for Survival of Newspapers and TV News