Devote Yourself to creating something that gives you purpose . . .

"So many people walk around with a meaningless life. They seem half-asleep, even when they're busy doing things they think are important. This is because they're chasing the wrong things. The way you get meaning into your life is to devote yourself to loving others, devote yourself to your community around you, and devote yourself to creating something that gives you purpose and meaning."

Tuesdays with Morrie, author Mitch Albom

Monday, June 1, 2009

Women Over 50 Talk

Whether you are a women over fifty, or marketing to women over fifty, what better place to learn about what is important to women of this demographic than Vibrant Nation is a web destination founded by Stephen Reily and Senior Strategist Carol Orsborn, PhD.

If the name Carol Orsborn, PhD sounds familiar, maybe you have read or heard about the book she co-authored with Mary Brown called BOOM (Marketing to the Ultimate Power Consumer - The Baby-Boomer Women).

As you access this website, you will be greeted with a video explaining how to use this site. This group can contribute a wealth of information to anyone wanting to understand the needs of this market demographic. You know this group understands women of our age when you join their site, they even let you chose the text size that works best for you!

According to a press release on May 20th, although this demographic is flocking to the Internet for connection and information, a study conducted by Vibrant Nation indicates that this group is still highly associated with traditional media such as newspaper, television and radio. For more information about this survey, I've attached a link to this article below:

Boomer Women Count the Internet as Primary News Source, But May Be Best Bet for Survival of Newspapers and TV News

No comments:

Post a Comment

Comments have value, please leave a comment.