Women are extremely busy and need to spend their "time" resource wisely. When in business, women may wonder how to best invest their "time" resource to have the greatest "ROI" (return on investment) impact.
Based on a recent study conducted by iVilliage, BlogHer, and Compass Partners, the 2009 Women and Social Media Study reveals that women are twice as likely to go to blogs versus social media sites when seeking information, advice, and recommendations about products or services. Whereas, women are 50% more likely to turn to social media sites to maintain and build relationships with friends and family.
The 2009 Women and Social Media Study was conducted in March 2009 is available for download by accessing the link below: 2009 Women and Social Media Study
The contents of this report might provide some insight on how to "invest" the limited resource of time on the Internet. Don't forget to stay connected to this blog as a source for "information", "advice" and "recommendations"!
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