Devote Yourself to creating something that gives you purpose . . .

"So many people walk around with a meaningless life. They seem half-asleep, even when they're busy doing things they think are important. This is because they're chasing the wrong things. The way you get meaning into your life is to devote yourself to loving others, devote yourself to your community around you, and devote yourself to creating something that gives you purpose and meaning."

Tuesdays with Morrie, author Mitch Albom

Monday, November 2, 2009

Developing a Press or Media Kit

If you've wondered about getting the word about about your business, products, or services, have you considered developing a press or media kit?

According to an article published  on the website "All Business.Com" the following article lays out the steps to create a press kit for your company.

The article entitled "Developing a Press Kit" highlights five steps to developing your press kit which include:

  1. Letter of Introduction - this letter should quickly describe your company and your products or services and provide a compelling reason why it is important for the recipient of the letter to learn more about what you have to offer.
  2. Corporate History - this basic information about your company from its founding to the current state should include a brief history, your mission statement, significant goals you wish to achieve and information about the owners.  You may also wish to include photographs if they are relevant. 
  3. Single Sheets - this information provides greater details about your products or services and it may include items like business brochures.  Consider including a list of frequently asked questions, your marketing demographic information, and upcoming events (be sure to keep this current if it is included).
  4. Press Coverage - include anything positive that has been written about you in the media or outline appearances you have made, CD's or DVD's. 
  5. Photos and Other Images - if you have a business logos, product demonstration DVD's or anything that promotes your business in visual form, include it in your press kit.
Remember to keep all this information in order as you may need to access and present it to further the cause of your business, products, or services.  This is your business resume.  Make it as elaborate as you like and provide plenty of information to create an impressive image for your company.

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