Marketing to Women

This topic has a lot of buzz these days, only because women make up the largest segment in the consumer market, 87 billion dollar market in the U.S. alone.  The fastest growing demographic is women who were born between 1946 and 1964, typically called the "Baby Boomers".  I being one of them. 

Recently I viewed the "Dove" campaign that is streaming over the Internet which I love because of the message.  The message is relevant to me as a Mother of a young girl, the message is timely, and the message speaks to my heart in an emotional sort of way.  It is difficult to view these videos and not get caught up in the story, which makes it a brilliant campaign.  If you stand back and view this from a purely marketing motivation, Dove gets five stars.  See what you think. 

Tell us who else is going a great job "Marketing to Women" and why.

The Dove Fund