About a week ago, I read an article about how women 55 + are moving in record numbers to using Facebook® as a source for making connections, so much so that they predict that the younger crowd, who it was originally designed for, may be in search of a new site and letting the more mature generation take over.
Why are so many women joining in to use this social media site? Well for one, women have a need to connect with others and talk about what is important to them.
A Research Brief posted this week (April 22, 2009) reported that 88% of marketers in a recent survey are using some form of social media to market their businesses, and a majority of them have only been at it a few months (77%) - Social Media Success Summit 2009.
Learning about the tools that are most significant to your market demographic is important to growing your business. The following article entitled "Social Networking Generates Leads, Closes Sales for Marketers" posted by Jack Loechner creates some real insight to what tools are being used by whom and how long they have been using that source for making connections.
Did you know that men are more likely to use YouTube or other video marketing than women? Does this information influence where you spend your time?
Do you have any idea how much time should be invested in social media sites to have an impact on your business? Do you know how much time the average business owner is actually using social media?
To see the full article go the attached link:
http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=104386
Maybe you are just learning about the phrase social media and don't exactly know what that entails. According to Wikipedia, social media or social networks can take on many forms. Some of the common forms include: internet forums, weblogs, social blogs, wikis, podcasts.
Wikipedia also reports that:
It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.
Here is a link to read more:http://en.wikipedia.org/wiki/Social_media
Written by: Rhonda W. Geneva
Geneva Girls Designs, LLC
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I really enjoy your blog posts, Rhonda! And the information makes me miss the days when I was a independent businesswoman. Though I love my job in the nonprofit world, I remember how empowered I felt when I ran my own freelance business. I felt that I could do anything! (well, almost).
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